Sabre
Supporting Sabre's Brand Through Visual Design
During my internship at Sabre, I collaborated with cross-functional marketing and communications teams to create brand assets used across social campaigns, internal communications, event marketing, and enterprise advertising initiatives.
My work focused on translating complex messaging into visually cohesive, audience-focused designs that could scale across formats while maintaining consistency within Sabre’s evolving brand identity.
Overview
Over the course of my internship, I contributed to a wide range of brand initiatives that required balancing:
1
Brand consistency
2
Marketing objectives
3
Platform constraints
4
Audience engagement
5
Scalability across multiple formats
Rather than designing isolated deliverables, I worked within larger communication systems where assets needed to function cohesively across digital, motion, print, and social touchpoints.
SabreMosaic™ Demand-Based Ads
The Challenge
The SabreMosaic campaign required a large volume of promotional assets across multiple channels and screen sizes while maintaining a unified visual identity.
The challenge was not simply resizing graphics — it was preserving hierarchy, readability, motion behavior, and call-to-action visibility across drastically different layouts and formats.
Each asset needed to feel visually consistent while still being optimized for its specific placement and audience context.
I designed and adapted campaign assets across:
Digital advertisements
Motion graphics
Social media
Presentation materials
Event collateral
Multi-size responsive marketing placements
I collaborated closely with the marketing team to ensure messaging remained visually effective and aligned with campaign goals across every touchpoint.
Designing for Scalability
One of the largest challenges within the campaign was adapting designs and animations across multiple ad dimensions without losing visual balance or brand consistency.
This required:
Restructuring layouts for different aspect ratios
Re-prioritizing hierarchy depending on placement
Maintaining recognizable campaign visuals across formats
Adjusting motion timing and CTA visibility for usability
Rather than treating each asset as a one-off deliverable, I approached the campaign as a connected visual system where consistency and adaptability were equally important. I also adapted the campaign animation for display on a large screen in Sabre’s lobby.
Social Media Design Systems
The Opportunity
The social team needed flexible, on-brand content that could support recurring communication initiatives while remaining visually engaging across platforms.
Instead of creating one-off graphics, I developed a series of reusable social layouts and carousel structures designed to support scalable content production.
My Approach
I translated marketing messaging into visual systems optimized for:
audience engagement
readability
platform behavior
content flexibility
brand consistency
This included designing multiple social carousel concepts and adaptable templates that allowed teams to efficiently publish content while maintaining a cohesive visual identity.
The focus was not only aesthetic consistency, but also creating layouts that could accommodate varying amounts of content without sacrificing clarity or engagement.
What This Shows
This internship strengthened my ability to:
Design within large-scale brand systems
Create adaptable multi-platform assets
Balance marketing goals with user attention
Collaborate across cross-functional teams
Maintain consistency across high-volume deliverables
More importantly, it taught me how design functions beyond aesthetics — as a communication tool that supports clarity, scalability, engagement, and business objectives across an entire brand ecosystem.